Nathan has global experience working on B2B and B2C clients in digital and social strategy, crafting campaigns for corporate, crisis, and non-profit programs with clients such as Hewlett-Packard (HP), Hormel Foods, and Accenture. He currently works with Alpaytac as the firm’s senior director of social and digital strategy.
He was most recently a Director of Digital Strategy with Burson-Marsteller, where he led integrated strategy for social media and digital programming, employee and stakeholder engagement, internal communication, Corporate Responsibility initiatives, and crisis communications. Nathan led community management efforts using paid and organic strategies built upon client need, audience demographics, and campaign goals. He has also implemented SEM and SEO tactics for short-term and long-term programs, maintaining best practices for owned, earned, and shared properties.
Nathan has managed teams responsible for creative and strategic execution across social, website development, and technical infrastructure, drawing from his background in user experience and programming. With Hormel Foods, Nathan managed the redesign of a five-year-old corporate website, updating the look and feel to address the diverse needs of the Fortune 500 Company and its varied audience types. He also led the redesign for Hormel’s intranet, increasing internal collaboration and bringing outdated policy and procedure documentation to a central destination.
With HP, he launched their Moonshot servers with media- and analyst-focused microsite featuring infographics, video, and livestreamed event leading to 3,000 pieces of coverage globally.
His point of view on digital and social is built from his formal education as a journalist, ensuring that strategy and tactics tie back to key storylines and business results.