On April 8, 2013, Burson-Marsteller worked with HP to announce the Moonshot system, a disruptive new technology and the first server designed specifically for cloud computing and web-based businesses.

Pre-launch buzz and the launch generated almost 3,000 pieces of coverage globally with overwhelmingly positive message penetration. The microsite has received over 33,000 visits from media, analysts, employees and customers looking to experience the unique content that we created for the launch.

  • Over 9,500 tweets mentioning HP Moonshot
  • Nearly 700 views during “The Disruption” live announcement
  • LinkedIn promotion reached 116K impressions, and Facebook promotion reached 260K fans